Company Background

Swatch overcomes crisis and leads to the survival of the swiss watch industry.



          Teachnologically speaking, the Japanese competition had been outclassed in 1979 with the launch of the " Delirium ", the world's thinnest wristwatch with a limited number of components. Made during in the mid-seventies, the Swiss watch industry was in the midst of its worst crisis ever.

          When the event that marked the upturn in the industry's. After that, the founding of SMH, the Swiss corporation for Microelectronics and Watchmaking Industries. By its answer to the crisis was Swatch a slim plastic watch that combined top quality with a highly affordable price. It first went on sale in 1983. Since this time, it has gone on to become the most successful wristwatch of all time, and The Swatch Group, the parent company, is the largest and most dynamic watch company in the world.

         For many years, new developments have been taking place alongside the stand Swatch watch in plastic - For example ; Irony, To the swatch SKIN chrono, To Swatch Snowpass, and Swatch Beat.

        Now adays, outstanding technical capabilities and advances in the fields of science and technology were already proven by Swatch during its role as the Official Timekeeper in several olympic Games and Ski and Snowboard world cup competitions.









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