Product Strategy

  Idea of spending time and how swatch watches are         
for every TIME.


Product Lines 

There are five families under the swatch brand.

1.) Swatch Originals: The Originals are plastic cased watches.
2.) Swatch Irony: The Irony family contains all the metal cased watches produced by swatch.
3.) Swatch Skin: The Skin family contains two sub families: Original Skin and Skin Chronograph.
4.) Swatch Beat: Swatch Beat is the digital line and integrate Internet Time.
5.) Swatch Bijoux: The Bijoux line is the jewelry line that Swatch released in the new millennium.
Product Models
Lifestyle Collection
Metalized Collection
Animal Collection
Colour
Stripes
Core 
New Gent
Swatch & Art
Art, Fashion & Sport Collection
Full - Blooded







Branding

Swatch,the brand is continuing to reinforce its dominant role in the development of watchmaking mechanics by devoting very significant investments to research and innovation. which has been enlarged and expanded with new facilities and infrastructure as well as sophisticated machinery.




Swatch  is ceaselessly working on the design and production of new models that interpret the brand’s esthetic values in a novel manner.But at the heart of the brand’s strategy lies the perfecting of innovative manufacturing procedures. This demonstrates its historical capacity for constantly reinventing and revolutionizing watchmaking, in order to satisfy the requirements of its extremely sophisticated clientele.





3 ความคิดเห็น:

  1. Dear,Swatch's brand manager

    As our business relationship,first of all,I would like to say"THANK YOU"for your invitation.

    For your brand,in my view, it's so interesting and it's known around the world,especially high-class person.When I saw your brand,it make me thing of my lovely closefriend because I have ever wore his watch. Thus,I'm glad to be the partnership of yours.

    I would like to say something here. I'm so impress with your brand. I like the way you design and make your decision about whatever you want on your blog. It means how much you're so perfect and understand informations in your brand.

    However,I'm one who isn't creative person, I notice from my understanding. I'm so impressed in your brand. It's one brand that it's so perfect.In my view,if you want your brand is perfect more,you should make the text that is the same letter for being bettet.Moreover,you shoud provide white space for readability.

    Hopefully,I appreciate the opportunity to exchange the idea on your blog designing.

    Sincerely yours
    Ms.Maneenoot Ploymee
    Samsung's brand manager

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  2. Dear,Swiss Swatch's brand manager

    Your brand is famous around the world that everyone often know it. I would like to thank you for your invitation to comment on the blog. I am glad that I have the opportunity to comment for other brand.

    For your brand, it is interested. I like it.Your designed is good job. Your thinking is creative that I have impression. However, You use a different color. Some letters is colourful. So, you should change your color that it has same thing. This is my opinion that I want to suggest you.

    I appreciate the opportunity to exchange the idea on your blog. I hope that my suggestion will be good for you.

    Sincerely yours

    Benchawan Suwansarot
    Wall’s Ice Cream’s Brand Manager

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  3. Dear a General Manager of Swatch in Thailand.

    As manager of Apple brand in Thailand, I'm so thankful for your invitation, I enjoyed watching your blog

    I appreciate with your blog design. For me I think your blog it's interesting and i love your design and creative thinking your design
    I would like to convey my sincere thanks to your invitation again

    Your faithfully

    Miss Ailada Thojae
    Apple brand manager

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