What do you wear? = Concrete
What do you think you wear? = Conscience
Women don't buy bras but buy the feeling of being sexy,Trendy, Smart, Cool, Modern,Stylist, Hot, Chic. So, the company of product if perception and belief towards brands. Production positioning must be clear.For example : BRAND - FUN,EXCITEMENT,FIRST CLASS,PRESTIGE,MODERN,SEXY. Its be clear for selling point, In order to respond the emotional of consumers. And don't forgot BRAND = PROMISE
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